The "Target Audience"
 

Age: Any unsuspecting adult (preferably parent) buying their beginning horn player-child a french horn
or
a beginning horn player
 

Gender: Either
 
 

Education: Preferably elementary school going in to junior high
or
up through college but extremely oblivious and quite gullable
 
 

Proposed Market Reacher: Through computer ads (ie: Ebay) or newspaper ads